Free eBook: Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison
Without alignment between sales and marketing, organizations can’t operate at their full potential. To date, sales and marketing have managed to get by, largely by doing end runs around each other. But changes in the B2B selling environment — namely that the buyer is in control and holding sales reps at arm’s length — have made it more urgent than ever to get sales and marketing truly working as one.
This e-book — sponsored by AG Salesworks — features advice and recommendations from leading experts including:
Ardath Albee, author of eMarketing Strategies for the Complex Sale
Andrew Briney, Sr VP and Group Publisher at TechTarget Brian Halligan, CEO and Founder of HubSpot
David Meerman Scott, author of The New Rules of Marketing & PR
Jill Konrath, author of SNAP Selling
Joe Pulizzi, co-author of Get Content. Get Customers.
Download this eBook today for insights and practical suggestions to help you bridge the great sales and marketing divide.
Free eBook: 5 Steps to a White Paper that Pulls in the Perfect Prospect
As a B2B lead-generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes.
This informative eBook reveals the five key steps that will help you take your white papers to the next level. Arm yourself with this practical advice and learn how to:
- Deliver relevant, valuable, and compelling information that turns prospects into buyers
- Format to ensure even busy executives read your paper
- Craft an attention-grabbing titleIncrease the likelihood of registration
- Reap the rewards of reciprocity
Exclusive Report: Content Syndication Options for B2B Technology Marketers
You’ve spent the time and money to produce your content. Now you want to get it in front of as many prospects and customers as possible. Content syndication is an effective way to quickly expand your reach.
This 17-page report provides details on what it costs to syndicate your content with the following companiesand what you get for the money:
- Find White Papers
- IDG TechNetwork
- Incisive Media/IThound.com
- Spear Marketing