Prospects turn to case studies more than just about any other type of content. Makes sense — they want to validate that your offering can help them overcome a challenge or achieve an objective. To capitalize on this prime opportunity to connect with prospects, you need to make sure each case study tells a unique and compelling story.
Having written nearly 200 case studies for companies including Akamai Technologies, ATG, HealthcareSource, Imprivata, and SAP, Stephanie excels at:
- Conducting research that uncovers interesting angles about your customers’ business
- Developing questionnaires that help extract maximum value during interviews
- Interviewing customers to draw out the details and quotes needed to deliver a hard-hitting story
- Managing the project life cycle to ensure a rapid turnaround