Looking for ways to improve your sales tools? These articles, blog posts, and eBooks will start you on your way.
“Some companies put forth what they call thought leadership, when in fact, they’re simply keeping pace with the market. And that’s okay. As long as you’re able to satisfy your prospects’ and customers’ needs, you don’t need to develop groundbreaking concepts. In fact, a well-executed content-marketing strategy reflects key characteristics of thought leadership by offering insights and perspectives that frame one’s thinking, spark conversations and lead people down the decision-making path. At the end of the day, it comes down to delivering relevant information and ideas to the right audience and LinkedIn provides a terrific platform for companies across industries to do just that.”
— Stephanie Tilton Principal, Ten Ton Marketing (Excerpted from The Sophisticated Marketer’s Guide to Thought Leadership)
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