A compelling case study is never accidental.
A compelling case study
is never accidental.
After interviewing 1,000+ customers and writing more case studies than I can count, I’ve learned that the strongest stories don't just "happen" — they are engineered…and deliver value far beyond the PDF.
After interviewing 1,000+ customers and writing more case studies than I can count, I’ve learned that the strongest stories don't just "happen" — they are engineered…and deliver value far beyond the PDF.
Stop recapping and start creating stories that sell.
Stop recapping and
start creating stories that sell.
Inside this quick guide, I share the three strategic shifts I use to help B2B tech brands turn customer success into a competitive edge:
Inside this quick guide, I share the three strategic shifts I use to help B2B tech brands turn customer success into a competitive edge.
Secret #1: The Pre-Interview Pivot. Why the most compelling parts of the story are actually decided before the interview ever starts.
Secret #2: The Spotlight Shift. The one common mistake that causes readers to tune out (and how to make them lean in instead).
Secret #3: The Insight Opportunity. How to turn customer interactions into fuel for account retention and growth.
Secret #1: The Pre-Interview Pivot. Why the most compelling parts of the story are actually decided before the interview ever starts.
Secret #2: The Spotlight Shift. The one common mistake that causes readers to tune out (and how to make them lean in instead).
Secret #3: The Insight Opportunity. How to turn customer interactions into fuel for account retention and growth.
Hi, I'm Stephanie
Hi, I'm Stephanie
Writing over 1,000 case studies for leading B2B tech companies, I've discovered a consistent truth: creating narratives that influence buyers requires a deliberate blend of discovery, data, and storytelling.
This guide serves as your roadmap to skip the surface-level recap and start building stories with real strategic weight!
Writing over 1,000 case studies for leading B2B tech companies, I've discovered a consistent truth: creating narratives that influence buyers requires a deliberate blend of discovery, data, and storytelling.
This guide serves as your roadmap to skip the surface-level recap and start building stories with real strategic weight!
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