A compelling case study is never accidental.
A compelling case study
is never accidental.
After interviewing 1,000+ customers and writing more case studies than I can count, I’ve learned that the strongest stories don't just "happen" — they are engineered.
After interviewing 1,000+ customers and writing more case studies than I can count, I’ve learned that the strongest stories don't just "happen" — they are engineered.
Stop recapping and start creating stories that sell.
Stop recapping and
start creating stories that sell.
Inside this quick guide, I share the three strategic shifts I use to help B2B tech brands turn customer success into a competitive edge:
Inside this quick guide, I share the three strategic shifts I use to help B2B tech brands turn customer success into a competitive edge:
Secret #1: The "Pre-Interview" Pivot. Why the most compelling parts of the story are actually decided before the interview ever starts.
Secret #2: The "Hero" Trap. The one common mistake that causes readers to tune out (and how to make them lean in instead).
Secret #3: Beyond the Content Library. My framework for turning a static PDF into a high-performance campaign asset that drives real revenue.
Secret #1: The "Pre-Interview" Pivot. Why the most compelling parts of the story are actually decided before the interview ever starts.
Secret #2: The "Hero" Trap. The one common mistake that causes readers to tune out (and how to make them lean in instead).
Secret #3: Beyond the Content Library. My framework for turning a static PDF into a high-performance campaign asset that drives real revenue.
Hi, I'm Stephanie
Hi, I'm Stephanie
Writing over 1,000 case studies for leading B2B tech companies, I've discovered a consistent truth: creating narratives that influence buyers requires a deliberate blend of discovery, data, and storytelling.
This guide serves as your roadmap to skip the surface-level recap and start building stories with real strategic weight!
Writing over 1,000 case studies for leading B2B tech companies, I've discovered a consistent truth: creating narratives that influence buyers requires a deliberate blend of discovery, data, and storytelling.
This guide serves as your roadmap to skip the surface-level recap and start building stories with real strategic weight!
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