As a B2B lead generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes.

This e-book is a must-read for those who want to take their white papers to the next level. Arm yourself with this practical advice to:

  • Deliver relevant, valuable, and compelling information that turns prospects into buyers
  • Format to ensure even busy executives read your paper
  • Craft an attention-grabbing title
  • Increase the likelihood of registration
  • Reap the rewards of reciprocity