eBooks that Engage Prospects
Called the hip, stylish cousin to the white paper by David Meerman Scott, author of The New Rules of Marketing & PR and Worldwide Rave, eBooks offer a great opportunity to attract attention with eye-grabbing design and a conversational style. Think of an eBook as a more approachable, engaging white paper flipped on its side. Just as important, according to Scott, they generate up to 100 times more downloads than any other type of content when offered without registration.
Stephanie Tilton has developed many eBooks — including two of the following to share her knowledge and the rest to help her clients engage their prospects.
For my latest eBooks, check out the project section of my LinkedIn profile.
This 58-page refreshed version of the guide outlines everything you need to know about marketing on LinkedIn. The original, award-winning version drove 10,000 downloads in under 30 days – 33% of which became MQLs. And more than 3,000 people registered for the corresponding webinar. (Note: The Sophisticated Marketer’s Guide to LinkedIn is the most downloaded piece of content in LinkedIn Marketing Solution’s history.)
This 27-page eBook educates demand gen directors and marketing ops managers on the predictive lead scoring trend and how to truly optimize for it. As of February 2015, The Buyer’s Guide was one of Lattice Engines’ most-shared pieces of content by its sales team, and also yielded more than 200 gated downloads and influenced more than 24 opportunities. The guide was awarded a 2015 Killer B2B Content Award by DemandGen Report.
This 50-page guide written for Microsoft delivers practical advice and insights from thought leaders on how to thrive in the modern sales world.
The Top 10 Optimization Best Practices for Financial Services
This 16-page eBook written for Monetate outlines 10 proven ways to better engage and convert website visitors.
Content Curation: Taming the Flood in B2B Social Media
This 19-page eBook, written for HiveFire, explains why and how intelligent content curation has emerged as a new and powerful tool for B2B marketers. With it, marketers can easily sift through the flood of online content, cost-effectively advance thought leadership, and drive business through new and innovative customer interactions.