eBooks that Engage Prospects
Called the hip, stylish cousin to the white paper by David Meerman Scott, author of The New Rules of Marketing & PR and Worldwide Rave, eBooks offer a great opportunity to attract attention with eye-grabbing design and a conversational style. Think of an eBook as a more approachable, engaging white paper flipped on its side. Just as important, according to Scott, they generate up to 100 times more downloads than any other type of content when offered without registration.
Stephanie Tilton has developed many eBooks — including two of the following to share her knowledge and the rest to help her clients engage their prospects.
For my latest eBooks, check out the project section of my LinkedIn profile.
The Sophisticated Marketer’s Guide to LinkedIn
This 58-page refreshed version of the guide outlines everything you need to know about marketing on LinkedIn. The original, award-winning version drove 10,000 downloads in under 30 days – 33% of which became MQLs. And more than 3,000 people registered for the corresponding webinar. (Note: The Sophisticated Marketer’s Guide to LinkedIn is the most downloaded piece of content in LinkedIn Marketing Solution’s history.)
5 Steps to a White Paper that Pulls in the Perfect Prospect
In this 25-page eBook, Stephanie shares the five keys to taking white papers to the next level.
The Buyer’s Guide to Predictive Lead Scoring
This 27-page eBook educates demand gen directors and marketing ops managers on the predictive lead scoring trend and how to truly optimize for it. As of February 2015, The Buyer’s Guide was one of Lattice Engines’ most-shared pieces of content by its sales team, and also yielded more than 200 gated downloads and influenced more than 24 opportunities. The guide was awarded a 2015 Killer B2B Content Award by DemandGen Report.
7 Steps to Becoming a Digital Merchandising Hero
This 15-page eBook written for SDL outlines how to deliver a differentiated eCommerce experience.
Always Be Closing: The ABCs of Sales in the Modern World
This 50-page guide written for Microsoft delivers practical advice and insights from thought leaders on how to thrive in the modern sales world.
The Top 10 Optimization Best Practices for Financial Services 
This 16-page eBook written for Monetate outlines 10 proven ways to better engage and convert website visitors.
Content Curation: Taming the Flood in B2B Social Media 
This 19-page eBook, written for HiveFire, explains why and how intelligent content curation has emerged as a new and powerful tool for B2B marketers. With it, marketers can easily sift through the flood of online content, cost-effectively advance thought leadership, and drive business through new and innovative customer interactions.
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison
This 27-page eBook, sponsored by AG Salesworks, features insights and practical suggestions from leading experts to help organizations bridge the great sales and marketing divide.
How Do You Stack Up? Marketing Automation Trends, Benchmarks, and Best Practices
This Eloqua report, designed in the style of an eBook by JESS3, provides a behind the scenes look at how over 700 Eloqua customers are driving results with automation.
How to Sell Marketing Automation to Executives
This breezy guide written for Eloqua helps marketers get buy-in from the CEO, CFO and CIO.
The Marketer’s Ultimate Guide to Mastering Facebook’s New Features
This 11-page eBook helps marketers understand the impact of the latest Facebook facelift (fall 2011) – and how they can apply these changes to their advantage.
The Optimized Sales Funnel: 9 Proven Ways to Propel Leads through the Pipeline
This 21-page eBook written for TimeTrade shares innovative ways to accelerate the sales process and reduce time to close.