White papers -- and increasingly eBooks -- play a critical role in the buying cycle. In fact, white papers are one of the top content types consumed by technology buyers conducting research.(1) But producing an effective white paper or eBook is no small matter. Did you know:
51% of B2B technology buyers say high-quality writing is either very or extremely influential on their purchasing decisions(2)
66% of B2B technology buyers regard most white papers as too marketing/sale-oriented(3)
In other words, prospects stop reading a paper because it's poorly written or too focused on a solution.
Stephanie can help you develop high-quality white papers and eBooks that:
Resonate with readers
Reflect best practices
Advance prospects along the buying cycle
Ready to kick off your content marketing initiative? Contact Stephanie today for a free consultation.
(1)TechTarget, 2009 Media Consumption Report
(2) Ecollo Media, 2009 B2B Technology Collateral Survey Report
(3) InformationWeek Business Technology Network, How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process
To find out what unique value Stephanie delivers to her clients,
Looking for ways to improve your sales tools? Check out these content marketing best practices.
Stephanie has crafted nearly 300 white papers and case studies for companies including Akamai Technologies, Compuware, EMC, Novell, SAP, SAS, and Symantec. To see examples of Stephanie's work, visit her Portfolio.