White Papers that Advance the Buying Cycle
Stephanie Tilton has crafted nearly 150 white papers for organizations that range from start-ups to established companies in the high-tech industry, including Akamai Technologies, Compuware, EMC, Marketo, Novell, SAP, SAS, and Symantec. The following is just a sampling of the white papers Stephanie has developed to help her clients demonstrate thought leadership, generate leads, and engage prospects.
The Next Evolution in Customer Acquisition: The Social Content Platform. This 5-page paper describes how PaperShare's unique platform helps B2B marketers amplify the impact of their content.
How to Detect and Enforce Against Brand Abuse in Social Media. This 5-page paper written for MarkMonitor explores brand-related risks that frequently surface in social media channels, and details best practices for protecting the brand and enforcing against brand abuse.
The CMO Imperative: Multi-Channel Customer Engagement. This 6-page paper written for Day Software outlines the promise of multi-channel marketing (MCM), highlights key pitfalls to avoid and describes the means for succeeding with MCM: next-generation Web Content Management.
Enabling Retail Banks to Improve Customer Service, Security and Compliance – This 15-page paper describes how Novell® identity, security and compliance solutions enable retail banks to enforce security and better address regulatory compliance, improve productivity, satisfy customer demands and increase revenue.
The Grande Guide to Lead Nurturing - In this, the fifth Grande Guide I've written for Eloqua, you'll learn what you need to know about lead nurturing in the time it takes to drink your morning coffee.
Harness the Power of Data Visualization to Transform Your Business - This 6-page executive report written for SAS explores the failings of traditional reporting tools, and explains how the adoption of advanced business visualization can dramatically improve everyday processes and results.
How to Choose the Right ERP Solution - A 12-page paper written for Simparel that helps companies in the fashion industry understand the key features to seek in an ERP solution.
It's All About the Data: Demystifying Energy Data Management - This 10-page paper written for Building Engines outlines the key elements required for a successful energy data management (EDM) strategy.
Retail Search Media: How Online Retails Can Tap into the Emerging Site Monetization Boom - This 6-page paper explains how retail media is evolving, and how
Searchandise Commerce enables retailers to capitalize
on the emerging opportunity of Retail Search Media via
a service-oriented network.
Sales Compensation Automation: Opportunity to Increase Sales and Profits - This 18-page paper written for Makana details the costs and pitfalls of spreadsheet-based incentive compensation, and explains what small and medium-sized businesses in particular can gain by automating the design and payout of incentive compensation plans.
Security from Above: How Cloud-based Security Delivers Up-to-the-Minute Network Protection - A 6-page paper written for WatchGuard that describes the
evolution of cloud‐based security, focusing in particular on next‐generation reputation services and their
impact on organizations’ security success within today’s expanding threat landscape.
The Storage Paradigm Shift: Surviving the Data Explosion with Disk- and Tape-based Data Protection – This 7-page paper explains why disk-to-disk-to-tape (D2D2T) along with deduplication technology from HP enables a new solution that satisfies both short- and long-term data-protection needs.
Successfully Delivering Internet Television – A 12-page paper written for Akamai that explores the opportunities and challenges of delivering broadband entertainment over the Internet.
Ready to produce an engaging white paper, eBook, or case study? Contact Stephanie today for a free consultation.
Looking for ways to improve your sales tools? Check out these content marketing best practices.
Want to see more? Contact Stephanie today and she will send you a customized collection of her work.
To see how Stephanie accelerates the content development process and satisfies your objectives, check out her proven process for success.
Stephanie has written about the following industries:
Hotel and Travel
Media and Entertainment