eBooks that Engage Prospects
Called the hip, stylish cousin to the white paper by David Meerman Scott, author of The New Rules of Marketing & PR and Worldwide Rave, eBooks offer a great opportunity to attract attention with eye-grabbing design and a conversational style. Think of an eBook as a more approachable, engaging white paper flipped on its side. Just as important, according to Scott, they generate up to 100 times more downloads than any other type of content when offered without registration.
Stephanie Tilton developed two of the following eBooks to share her knowledge and the rest to help her clients engage their prospects.
5 Steps to a White Paper that Pulls in the Perfect Prospect – In this 25-page eBook, Stephanie shares the five keys to taking white papers to the next level.
Content Curation: Taming the Flood in B2B Social Media – This 19-page eBook, written for HiveFire, explains why and how intelligent content curation has emerged as a new and powerful tool for B2B marketers. With it, marketers can easily sift through the flood of online content, cost-effectively advance thought leadership, and drive business through new and innovative customer interactions.
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison – This 27-page eBook, sponsored by AG Salesworks, features insights and practical suggestions from leading experts to help organizations bridge the great sales and marketing divide.
How Do You Stack Up? Marketing Automation Trends, Benchmarks, and Best Practices – This Eloqua report, designed in the style of an eBook by JESS3, provides a behind the scenes look at how over 700 Eloqua customers are driving results with automation.
How to Sell Marketing Automation to Executives – This breezy guide written for Eloqua helps marketers get buy-in from the CEO, CFO and CIO.
The Marketer's Ultimate Guide to Mastering Facebook's New Features – This 11-page eBook helps marketers understand the impact of the latest Facebook facelift (fall 2011) – and how they can apply these changes to their advantage.
The Optimized Sales Funnel: 9 Proven Ways to Propel Leads through the Pipeline - This 21-page eBook written for TimeTrade shares innovative ways to accelerate the sales process and reduce time to close.
Ready to produce an engaging white paper, eBook, or case study? Contact Stephanie today for a free consultation.
Looking for ways to improve your sales tools? Check out these content marketing best practices.
Want to see more? Contact Stephanie today and she will send you a customized collection of her work.
To see how Stephanie accelerates the content development process and satisfies your objectives, check out her proven process for success.
Stephanie has written about the following industries:
Consumer Goods
Financial Services
Healthcare
Hotel and Travel
Media and Entertainment
Public Sector
Retail
Software/Technology
Utilities