Free eBook: Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison

 

Without alignment between sales and marketing, organizations can't operate at their full potential. To date, sales and marketing have managed to get by, largely by doing end runs around each other. But changes in the B2B selling environment -- namely that the buyer is in control and holding sales reps at arm's length -- have made it more urgent than ever to get sales and marketing truly working as one.  

 

This e-book -- sponsored by AG Salesworks -- features advice and recommendations from leading experts including:

Ardath Albee, author of eMarketing Strategies for the Complex Sale
Andrew Briney, Sr VP and Group Publisher at TechTarget Brian Halligan, CEO and Founder of HubSpot
David Meerman Scott, author of The New Rules of Marketing & PR
Jill Konrath, author of SNAP Selling
Joe Pulizzi, co-author of Get Content. Get Customers.

 

Download this eBook today for insights and practical suggestions to help you bridge the great sales and marketing divide.

 

 

 

Free eBook: 5 Steps to a White Paper that Pulls in the Perfect Prospect

 

As a B2B lead-generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes.

This informative eBook reveals the five key steps that will help you take your white papers to the next level. Arm yourself with this practical advice and learn how to:

 

Deliver relevant, valuable, and compelling information that turns prospects into buyers

Format to ensure even busy executives read your paper

Craft an attention-grabbing title

Increase the likelihood of registration

Reap the rewards of reciprocity

 

 

Exclusive Report: White Paper Syndication Options for Technology Marketers

 

You've spent the time and money to produce a white paper. Now you want to get it in front of as many prospects and customers as possible. White paper syndication is an effective way to quickly expand your reach.

 

This 14-page report provides details on what it costs to syndicate your paper with the following companies and what you get for the money: 

eMedia

Find White Papers

IT Business Edge

NetLine

Technology Evaluation Centers

TechTarget

TechWeb

Toolbox.com

Web Buyer's Guide/Ziff Davis Enterprise

Connect Direct

 

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Stephanie's best-practice marketing articles have appeared in productmarketing.com magazine, and on sites such as the American Marketing Association, BNET, eZineArticles, and SalesVantage.