Looking for ways to improve your sales tools? These best practices will start you on your way.

 

6 Steps to Successful Case Studies (and Tips on How to Extract the Most Value from Them) - Check out these six sure-fire steps for effectively producing hard-hitting case studies.

 

Top 5 White-Paper Development Mistakes - Avoid these top white-paper development mistakes and you’ll be well on your way to delivering an effective sales tool.

 

How to Write Effective Value Propositions - Follow this time-tested formula to write effective value propositions and arm your sales force to win.

Stephanie's best-practice marketing articles have appeared in productmarketing.com magazine, and on sites such as the American Marketing Association, BNET, and SalesVantage.