Blog Posts
Looking for new ideas, strategies, and best practices on white papers, case studies, and content marketing? Look no further.
White Papers
Content Marketing/Marketing 101
White Papers++++++++++++++++++
How to Get Your White Papers Read by Thousands
If you want to quickly expand your audience reach, consider white paper syndication. Read More
Survey Says...Tech Buyers Read and Forward White Papers
Here's all the evidence you need to prove the value of including white papers in your content marketing strategy. Read More
Are You Reaching the Right CIO?
Think all CIOs are created equal? Think again. Read More
Are You Forging a Connection or Burning a Bridge?
Make sure you deliver informative white papers that resonate with prospects -- not glorified brochures that turn them off. Read More
3 Ways to Make Sure Prospects Find Your White Papers
Follow these proven steps to maximize the visibility of your white papers. Read More
How Your White Papers Can Become Weapons of Influence
Find out how to produce more persuasive white papers by tapping into the principles of reciprocity, authority, likability, scarcity, social proof, and commitment. Read More
Seize a Golden Opportunity to Connect with Prospects
Gain insight into how to connect with prospects early in the buying cycle. Read More
How to Craft White Papers that Stick in Readers' Minds
Applying Chip and Dan Heath's Made to Stick principles to raise the effectiveness of white papers. Read More
Part 3 of Q&A with Marilou Barsam of TechTarget, a Top B2B Advertising Venue
Learn how to keep pace with marketing best practices and promote white papers via TechTarget. Read More
Part 2 of Q&A with Marilou Barsam of TechTarget, a Top B2B Advertising Venue
Discover how tech marketers can succeed with content syndication. Read More
Q&A with Marilou Barsam of TechTarget, a Top B2B Advertising Venue
Find out how to attract and engage IT buyers. Read More
Case Studies ++++++++++++++++++++++++
Making a Case for Consistency in B2B Case Studies
Suggestions for leaving prospects feeling at ease with your brand, while strengthening your stories at the same time. Read More
Toot Your Horn Every Chance You Get
Discover how to make sure prospects see your case studies at every turn. Read More
Ho-Hum...Another Sound-Alike Case Study
Find out how to make sure each of your B2B case studies tells a unique and compelling story. Read More
Using Case Studies to Overcome Objectives
How to help your sales team overcome objections early in the sales cycle. Read More
What Do Technical Evaluators Get from Your Case Studies?
Find out why the standard "problem-solution-results" case-study formula doesn't resonate with IT evaluators and decision makers - and how to reach them. Read More
Content Marketing/Marketing 101 +++
What to Consider Before Your Web Site Launch or Redesign
David Crouch of ten24 shares trends, best practices, and common mistakes that B2B marketers make with site launches. Read More
Lessons from the Roller Derby Rink
What B2B marketers can learn from my experience trying out for roller derby. Read More
Another Sales and Marketing Gap: Marketing Automation vs CRM
Thoughts on the marketing automation-CRM divide. Read More
How to Squeeze the Most Life from Your Content
Jump-start your initiatives to create content that attracts, engages, and converts prospects. Read More
How to Lay a Solid Foundation for Marketing Success
Tips and resources for assessing the market and competition, and understanding your customers. Read More
You're Asking Too Much of Our Relationship!
When you interact with prospects, you need to get in the dating mindset and take things slowly. Read More
What Marketers Can Learn from Top-Performing Sales Reps
Here's how you can improve your processes for connecting with prospects and guiding them down the path to purchase. Read More
5 Ways to Wow Your Prospects
Sure-fire ways to impress your prospects -- and stay top of mind. Read More
How Do You Compare to the Best Content Marketers?
Find out how you stack up against industry leaders when it comes to lead management and demand generation. Read More
How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
The Senior VIce President of Worldwide Marketing at Lumension shares thoughts on the impact Web 2.0 has had -- and will have -- in the B2B marketing realm. Read More
Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
Find out how and why B2B marketers should produce and promote their own eBooks. Read More
Brand Communications & Storytelling: Interview with Janet Jordan of Keynote Communications
Find out how to strengthen your messages with storytelling. Read More
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Ready to produce a powerful case study, white paper, or eBook? Contact Stephanie today for a free consultation.
Stephanie's best-practice marketing articles have appeared in productmarketing.com magazine, and on sites such as the American Marketing Association, BNET, eZineArticles, and SalesVantage.
